Brand Assets

Logos, colors, and typography for MCM Private Care. Use these when representing the brand across documents, partner materials, and the web. Questions — reach the team directly.

Logos

Primary Wordmark

Primary Wordmark

Navy on light backgrounds

PNG
Reversed Wordmark

Reversed Wordmark

Light on dark / navy backgrounds

PNG
Logo Mark

Logo Mark

Square / icon use

PNG

Colors

Primary

Navy

#1B2A4A

Accent

Gold

#C4963C

Support

Sage

#7A9E7E

Background

Cream

#FAF8F5

Surface

Warm Sand

#F2EBDF

Text

Charcoal

#2D2D2D

Typography

Inter is the single typeface across the brand — headings and body. Free, open-source, available on Google Fonts.

Bold · 700

Get Mom & Dad the care they deserve.

Semibold · 600

Trusted by 1,000+ families since 2004.

Regular · 400

The quick brown fox jumps over the lazy dog. Concierge home care in Montgomery County, Maryland — owned and operated by a husband, wife & team.